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DANIELLE ROMERIL
Thurs 5th Jan
Todays session with Danielle was very insightful in the sense that nobody really tells you about the behind the scenes elements of being a designer. From an outsiders perspectives you know they design the clothes and you see them displayed on their website for extortionate amounts of money. Romeril shared with us the role of a set designer and stylist in achieveing the best photos. It was interesting to see th correlation between the root of the brand and the models she choses to use. A lot of emphasise was laid upon the models not being "too pretty" (too commercial), "too skinny" (too unhealthy looking) This confused me as its very different to the well known luxury brands of today. References to the following phrases however allowed me to make sense of her specific chose of model.
not super sexy but not super scruffy
clean but not minimal
"Earthy - natural elements" - texture
N O T H I P P Y
"for the young not old"
dover street market**
"youthful but not teenage"
balance
Following Romeril?s Introduction Amelia and I had a look through the garments, While they weren?t to my taste it was important that i retained an healthy mind to prevent a my opinions of being a hinderance to my creativity. Our favourite looks can be found bellow.
Sent from my iPhone
After further explanation she revealed the correlation between that
Tues 10th Jan
Today was very productive. Amelia and I finalised our set deign, we shot the photos for our campaign, edited the photos for the campaign, devised a structure and completed the final version of our campaign. The shoot day went particularly well because Amelia and I collectively used our skill sets which enabled us to work effectively. We designated each other roles according to our strengths which meant that all aspects of our work were strong. Our models were cooperative and understood the ethos and background to our shoot. explaining our project to them was beneficial because it enabled us to gain insight to things we may otherwise not have seen. For example one of our models suggested that we had the string on their shoulder interacting with the actual garments. We were fond of this idea because it created a subtle depth of field and removed the static nature of a normal set design. It became integrated with the garments which therefor elicited unity.
Regarding the photo selection process we didn't really struggle. We sat down and favourited the best images and narrowed our photos down further by choosing the ones which communicated more attitude and were more likely to be see on a campaign. Our favourite photos can be found bellow.
We had a few ideas when it came to the layout of our A2 poster. Initially we were going to use an image which featured the signature embroidered trousers and a more detailed photo of the embroidery. Like this:
We thought we would research different campaign layouts and see which would be most appropriate to our photographs. A Celine campaign caught our eye so we implemented the format into our own work.
We think this format works well because the set design is not too complicated thus not distracting. The peach boarder around the image works well because it breaks up the white background within the image. Additionally we took a swatch of the red colour featured in the background and toned down the opacity thus reducing its intensity. I feel like the colour is complementary as it is neutral and similar to the skin tones.